Meet Amal and Ikram, co-founders of Ziri
What is the inspiration behind your brand?
ZIRI was founded by two young, socially-engaged, Dutch-Moroccan sisters, Amal and Ikram.
Although the duo grew up in a Western city, they’ve always maintained a profound connection to their roots.
These steadfast female entrepreneurs are now on a mission to share a cherished piece of their heritage with people around the world, simultaneously keeping an ancient tradition alive and supporting the talented Moroccan artisans behind it.
ZIRI’s Tajines are much more than gorgeous earthenware; they are the foundation of an unforgettable experience!
After all, food is the one thing that can unite everyone, and there is nothing more enjoyable than sharing a good meal with your loved ones.
How are your unique tajines produced?
These vibrant and eccentric Tajines are carefully handcrafted in Fez, Morocco; the same beautiful country where this iconic earthenware originated.
Not only does your purchase support the makers and their community, but they also preserve age-old clay craftsmanship and are very eco-friendly.
In fact, only natural materials are used to create these culture-rich items, right down to the mineral-based pigments that bring the Tajines to life.
How do you empower your artisans and what is your pledge to them?
Amal and Ikram travel to their parents’ homelands to work closely with the brilliant artisans in developing stunning and unique designs.
These people, their ways, and the health of the planet remain at the forefront of ZIRI’s ethical, sustainable, fair trade operations. Our pledge to the artisans is to pay fair prices, support their skills and continue to care for keeping traditions alive.
What are your favourite ways to use your tajines?
These clay dishes feature exquisite, traditional Moroccan art, a style that has become extremely popular in boho-chic home décor.
When you set your culinary creation in these Tajines, it becomes infused with culture and that subtle earthy flavour unique to this North African nation.
When you lift the cone-shaped lid off to reveal what you’ve prepared, everyone’s face is instantly illuminated, the same way the moon is lit up by the bright sun. In fact, ZIRI means “moonshine” in an old Berber dialect!
Whether you’re someone who craves the familiar flavours of Morocco or a person who’s never tried them before, you’re sure to love the magic these Tajines bring to any romantic meal or lively, food-centred gathering. It’s all about elevating your dining!
Moroccan veg and chickpea Tajine recipe
Try out this delicious vegetarian recipe with your new Tajine!
- red onion 1, chopped
- garlic 2 cloves, chopped
- spray olive oil
- ground cumin ½ tsp
- ground coriander ½ tsp
- ground cinnamon ½ tsp
- red pepper 1, seeded and chopped
- courgette 1, chopped
- aubergine 1, chopped
- vine tomatoes 4, chopped
- chickpeas 400g tin, rinsed and drained
- vegetable stock 250ml
- harissa 2 tbsp
- prunes 4, pitted and sliced
- flat-leaf parsley chopped to serve
- steamed couscous to serve (optional)
Fry the onion and garlic in a spray of olive oil for 5 minutes. Add the spices and fry for a minute until fragrant. Add the veg, and fry for 8-10 minutes until they’re coated in the spices and start to take on some colour.
Add the chickpeas, stock, harissa and prunes. Season and simmer for 15-20 minutes until the vegetables are tender. Scatter over the parsley and serve with couscous, if you like.