Drawing inspiration from her Moroccan roots, Samia, the designer, uses her insight and self-reflection as cornerstones of her creations. Thanks to the imperishable features of the materials used to produce them, Yelli Jewels are authentic, timeless and diverse. Every handcrafted Yelli Jewel is unique, as unique as every woman they are dedicated to.
Being part of a slow-fashion approach, Yelli makes sure to only use high-quality materials to ensure the durability of the jewels for a more sustainable and thoughtful way of consuming. All products including packaging are manufactured under socially responsible working conditions. In addition, to avoid waste, Yelli promotes the recycling of silver and advocates a just-in-time production system.